{"product_id":"heritage-store-toothpaste-mint-case-of-4-5-1-oz","title":"Heritage Store Toothpaste - Mint - Case of 4-5.1 oz.","description":"\u003cp\u003eFour tubes of toothpaste. That's like having a toothpaste subscription, but all at once. Which is good, because you know you're gonna use it anyway.\u003c\/p\u003e\n\n\u003cp\u003eHeritage Store figured out something interesting about toothpaste (they've been making it since way before everyone else decided natural was trendy). They put activated charcoal in there, which sounds like something you'd find in a water filter. But it turns out charcoal supports your mouth's natural cleaning process. I used to think charcoal was just for barbecues. I was wrong about a lot of things.\u003c\/p\u003e\n\n\u003ch2\u003eWhat's Actually In This Stuff\u003c\/h2\u003e\n\n\u003cp\u003eThe ingredient list reads like someone who actually cares about teeth wrote it. Calcium carbonate helps maintain tooth enamel strength. Xylitol supports a healthy oral environment (and tastes better than regular sugar, which is weird but true). The activated charcoal supports natural whitening. Silica helps with gentle cleaning action.\u003c\/p\u003e\n\n\u003cp\u003eThey use sodium lauroyl glucomate instead of the harsh sulfates that make your mouth feel like you gargled with soap. This one's derived from coconut and corn. It's gentler. Your mouth will notice.\u003c\/p\u003e\n\n\u003ch2\u003eThe Math Works Out\u003c\/h2\u003e\n\n\u003cp\u003eEach tube is 5.1 ounces. Most toothpastes are like 4 ounces, maybe 4.6 if you're lucky. So you're getting more per tube, and you're getting four tubes. That's 20.4 ounces total. I did the math twice because I don't trust myself with numbers, but it's right.\u003c\/p\u003e\n\n\u003cp\u003eThe mint flavor supports fresh breath without being aggressive about it. Some toothpastes taste like they're trying to prove something. This one just does its job.\u003c\/p\u003e\n\n\u003ch2\u003eWhy Four Tubes Makes Sense\u003c\/h2\u003e\n\n\u003cul\u003e\n\u003cli\u003eYou'll use them eventually (unless you stop brushing your teeth, which I don't recommend)\u003c\/li\u003e\n\u003cli\u003eSupports consistent oral care routine without running out at inconvenient times\u003c\/li\u003e\n\u003cli\u003eNatural ingredients maintain their effectiveness when stored properly\u003c\/li\u003e\n\u003cli\u003eHelps maintain healthy gums and tooth enamel with regular use\u003c\/li\u003e\n\u003cli\u003eThe activated charcoal supports natural stain removal from coffee and other things\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eHeritage Store has been making natural products since 1969. That's before I was born, which means they've had time to figure out what works. Their toothpaste supports daily oral wellness without the artificial stuff that makes you wonder what you're putting in your mouth.\u003c\/p\u003e\n\n\u003cp\u003eFour tubes. Mint flavor. Natural ingredients that actually make sense. Sometimes the simple approach supports the best results.\u003c\/p\u003e","brand":"Nutra BioGenesis","offers":[{"title":"Default Title","offer_id":48189979328751,"sku":"076970139637","price":20.02,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1231\/0884\/files\/61Fn96rYuRL.jpg?v=1774231303","url":"https:\/\/theoasisofhealth.com\/products\/heritage-store-toothpaste-mint-case-of-4-5-1-oz","provider":"The Oasis of Health","version":"1.0","type":"link"}