VITAMIN D-3 10,000 IU 30 SGELS By Now Foods

Vitamin D is the one vitamin your skin makes for free, if the sun ever shows up.

That's the whole catch with vitamin D. It's technically a hormone that your body builds on its own, but only under specific weather conditions that most of us experience for about six days a year, usually during a work meeting. Now Foods solved that logistical problem by putting 10,000 IU of D-3 into a softgel, which is a small, oily capsule that basically says "pretend it's July." One softgel a day. No sunscreen required. No SPF math. No standing on your roof at a weird angle.

What Vitamin D-3 Actually Does

D-3, also called cholecalciferol (a word that sounds like a Transformer but is just science being dramatic), is the form of vitamin D your body actually recognizes and uses. It's not the plant-based D-2 version. It's the one your skin would have made if the sun had cooperated.

• Supports healthy bone structure and strength
• Supports immune system function
• Helps maintain calcium levels already within the normal range
• Supports muscle function
• Contributes to overall daily wellness, especially for anyone who considers "outside" a seasonal activity

Why 10,000 IU

This is a higher-potency softgel, built for people who want a single, no-nonsense daily dose instead of stacking a bunch of smaller pills like it's a science fair project. One softgel. Once a day. That's the whole instruction manual, and honestly it's shorter than the one for your blender.

The Softgel Itself

It's small. It's yellow. It looks like a tiny gel capsule that got lost on its way to being a fish oil pill, but it is, in fact, one hundred percent vitamin D-3 doing its own thing. Thirty softgels per bottle, which comes out to a month's supply if you're the kind of person who takes vitamins on the days you remember, and also the days you don't.

Who This Is For

People who work indoors. People who live somewhere with an actual winter. People who own a lot of blackout curtains for reasons unrelated to vitamin D but suffer the consequences anyway. This softgel supports healthy vitamin D levels already within the normal range as part of an overall wellness routine, which is the compliant way of saying: the sun's not always around, but this bottle is.

Now Foods has been making straightforward supplements for a long time, without the theatrics. This is one of them. It's vitamin D. It's strong. It's a softgel. That's the whole pitch, and honestly, that's kind of the point.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.