Now Foods Vitamin A 25,000 IU 100 Softgels - 0340

Vitamin A, in a Number Large Enough to Notice

One softgel delivers 25,000 IU of vitamin A, which is a lot of IUs for something so small. I don't know what an IU actually stands for, but I know 25,000 of them sounds like a serious number, the kind of number you'd see on a odometer, not a vitamin label. Vitamin A supports normal vision, immune system function, and skin health, and it does this quietly, without a mascot or a jingle, which I respect.

What's Actually Happening Here

NOW Foods sources this vitamin A from fish liver oil, encased in a softgel, which is just a capsule that learned to swim. You swallow it whole. No chewing, no aftertaste, no negotiation with your taste buds about whether fish liver oil belongs in your mouth. It doesn't. That's why it's in a gel. The gel is doing the job your taste buds refuse to do.

• Supports healthy vision and normal eye function
• Supports immune system health
• Supports skin health and normal cell growth
• Supports reproductive health and normal growth and development
• One softgel per serving, easy to work into a daily routine

The Softgel Itself, Briefly

It's small. It's yellow-ish. It looks like nothing is happening inside it, but something is happening inside it, that's the whole point of a softgel, it's a tiny suitcase for a nutrient that would otherwise be an oil slick on your kitchen counter. NOW Foods makes it in a GMP-certified facility, which means somebody with a clipboard checked on this before it checked on you.

Why Vitamin A Specifically

Vitamin A is a fat-soluble vitamin, meaning your body stores it and uses it over time instead of flushing it out the next morning like it does with, say, vitamin C. That's a fancy way of saying it sticks around and does its job on a schedule, mostly related to vision, immune function, and skin health. It's one of those nutrients you don't think about until you consider that your eyes have been quietly relying on it your whole life without so much as a thank you note.

How to Take It

One softgel a day, with a meal that has some fat in it, since vitamin A is fat-soluble and absorbs better that way. That's it. No ritual required. You don't have to face east or say anything out loud. Just take it, and let it go do its normal-vision, normal-immune-system, normal-skin-health thing in the background, the way most of your body's actual maintenance work happens without asking for credit.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.